Welcome to Guest Quest!

We’re excited you’re here! Let us tell you a little about how we got started. Guest Quest has been around since 2011. We started as a service offering within JLB, a retail consulting agency with a 34-year history of helping brands sold at Target. After seeing so much success with JLB’s client base, we decided it was time to expand our service offering to other retailers and industries.

Our mission is to provide consumer insights that drive meaningful strategies and action for our brand partners. We listen to the consumer and blend a deep knowledge of their motivations with world-class creative capabilities to deliver real-life product, brand and experience solutions.

Our experienced team answers questions about consumer sentiment and behavior through a wide range of research techniques, including shopper surveys, personal interviews, social listening and product reviews and testing. With access to a proprietary community of thousands of highly engaged consumers, we provide thoughtful, high-quality insights that identify new opportunities and influence product attributes, brand development and consumer experience.

“We believe ‘If you can think to ask it, we can answer it, ‘” said Vicki Shea, vice president of insights and intelligence for JLB. “We uncover what is at the core of our clients’ business questions by listening directly to the consumer. Our foundation and track record was built by understanding the mass merchandiser shopper and now we are applying our resources, experience and knowledge of consumers and the retail experience wherever and however consumers are making purchase decisions.”

Early next year, we’ll be opening an innovative consumer research facility called the Guest Room, designed for live interviews, product testing and development and focus groups. We can’t wait to invite you in!