Services Spotlight: Sustainability

Hello, 2023!

🌱 I am Sarah Donnelly and I lead JLB’s sustainability efforts as the Creative Manager of Sustainability. Kicking off the New Year, I am proud to introduce GuestQuest’s new sustainability services to bridge the gap between the demand for more sustainable solutions at mass retail and credible sustainability leadership. 

Turning Education Into Action

Sustainability is no longer a fleeting trend but a business imperative. While the risks of inaction can no longer be ignored, a significant benefit of developing actionable sustainability strategies builds resiliency for your business and brand. We are seeing all major retailers commit to sustainability and the majority of consumers want brands to help them live more sustainably. How are you delivering to both evolving consumer expectations and retailer sustainability initiatives?

We are here to be sustainability thought partners with you.

Our new sustainability services are meant to get you further, faster on your unique sustainability journey by providing…

Credible Advising

To align your brand and products with evolving consumer expectations and retailer sustainability initiatives.

Strategy Development

To build business resiliency and advance brand and product development toward a regenerative future.

Consumer Insights

To help uncover guest attitudes, behaviors, and perceptions toward sustainability to validate innovation.

Our Sustainability Focus

Because sustainability is complex and multifaceted, our current services focus on sustainable design to reduce waste, increase circularity, and provide transparent and accurate marketing communication to empower shoppers to live more sustainably. We chose to focus here because it is estimated that over 80% of all product-related environmental impacts are determined during the design phase of a product – proving just how impactful responsible design is!


Sustainability Services

To influence brand and product development, our extension of new services includes:
  • Sustainability 101 | A live workshop delivering education & alignment for teams to gain a common understanding of sustainability terminology, global sustainability goals, retailer initiatives, and the power of design.
  • Sustainable Design Analysis & Recommendations | Reviewing consumer packaged goods (CPG) products and packaging using a Sustainability SWOT (sSWOT) analysis framework to advance innovation through the lens of sustainability.
  • Guest-Centric Insights | Using research methodologies to uncover consumer attitudes, behaviors, and perceptions towards sustainability that can be used to validate innovation, explore consumer readiness for sustainable design in your category, and build a business case for sustainably designed goods.


If you can think to ask it, we can answer it.