The Quest
As the company was approaching launch, they wanted to understand benefits that resonate most with potential subscribers. In addition, they needed help identifying the optimal monthly subscription fee for their service.
Key Questions
What features resonate most with customers?
What price point optimizes consumer value and revenue potential?
What is the overall purchase interest for the app by shopper segment?
Our Approach
Guest Quest conducted an online survey with 350 potential customers that aligned with our pre-identified demographic. We utilized the Van Westendorp Price Sensitivity Model to determine consumer price preferences.
The Results
TurnSignl successfully launched in May 2021 with confidence in their pricing based on the consumer research conducted. They were able to utilize insights uncovered in the survey to tailor their marketing and launch strategy. We continue to support this mission-driven business as they expand to other states in the U.S.
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