The Quest

Deliver an insight driven story that showcased the brand’s potential value to a key mass retailer. The work was focused on understanding the kombucha and fermented beverages category trends, market landscape and shoppers.

Key Questions

What are the macro trends that influence consumer behavior?

What is the category landscape?

What is the size of prize for the retailer by bringing in this brand?

How does Remedy stand apart from other brands on the shelf?

Our Approach

We executed a multi-faceted study that included trend forecasting, market assessment and social listening. We delivered the results in a fun and powerful video to tell the brand’s story and point of difference in a compelling way.

The Results

We helped Remedy gain valuable insights to better understand current and potential consumers as they positioned themselves for a broader US expansion. The brand is now on shelves in a select number of Target stores.

Contact us

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