Deliver an insight driven story that showcased the brand’s potential value to a key mass retailer. The work was focused on understanding the kombucha and fermented beverages category trends, market landscape and shoppers.
What are the macro trends that influence consumer behavior?
What is the category landscape?
What is the size of prize for the retailer by bringing in this brand?
How does Remedy stand apart from other brands on the shelf?
We executed a multi-faceted study that included trend forecasting, market assessment and social listening. We delivered the results in a fun and powerful video to tell the brand’s story and point of difference in a compelling way.
We created a brand video to tell Remedy’s story and capture the results of our research study. This video was shared with the Merchant at a mass retailer to gain their attention and ultimately secure a line review. Here is short selection of the 5 minute video.
We helped Remedy gain valuable insights to better understand current and potential consumers as they positioned themselves for a broader US expansion. The brand is now on shelves in a select number of Target stores.
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