Guest Quest became the insights partner for a major puzzle brand with market strength and longevity. We conducted an extensive consumer study that became the foundation of the brand’s vision and architecture.
What is the shopper decision process?
What are at key influencers that drive selection?
What does the shopper think about the category shopping experience?
What do shoppers want from a toy brand?
We conducted market audits, primary research, digital analytics and social intelligence analysis to uncover insights that influenced everything from the brand name to how the product showed up at shelf.
In July 2019, the brand successfully launched full chain at a major mass retailer with sales outpacing original forecast by +50%. We continue to partner with this brand to bring a consumer research led approach to product design and development.
How can we help drive your business? Let’s talk!